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Hey there.  Will Duke here, from SoundOps Mastering.  I just noticed something today about our blog.  In the Yahoo! search engine, we are currently in the #2 position for the search term mastering just underneath Wikipedia out of over 63 million pages that are considered by Yahoo! to be relevant for the search…
There are two [...]

http://www.youtube.com/watch?v=9OXv45RByEY – Audio Mastering Video from SoundOps about post production for indie recording projects that want to keep that under-produced sound, but still be loud.

The last time I made the connection between Audio Mastering and a haircut, it was several months ago. I like the analogy because even though I’m in the trenches at the Studio and see all the fine details of it, Mastering is still a simple service. And no matter how you mix it, it’s still more about how a studio like SoundOps treats its clients… I was editing the newest videos I had recorded in the car (editing at home – recorded in the car), when I had an epiphany. I just didn’t look right. My hair wasn’t marketable. I mean, how could I be a relevant studio guy with a do like Donald Trump?!

Video post from Will @ SoundOps about 3rd-Party Mastering, and the disadvantages of letting your recording engineer (or the guy working on your mix) also master your tracks. Recording, Mixing, and Mastering require different gear, different skills, and – believe it or not – different ears.

Will Duke from SoundOps shares a new secret about Mastering that your recording studio won’t tell you… stuff every band should know about CD mastering before they ever record any tracks.

We want your mixes to sound their best, because a great master starts with a great mix. One thing we notice with mixes that show up for mastering is that they aren’t actually mixes…there is a fundamental concept about mixing you should know before you send your tracks off for mastering.

If you consider the cost of recording as a quantity per listen, or per listener, the price you pay in the studio(s) is almost irrelevant. For most of us, it only costs fractions of a penny to share our music with someone one time. And more often than not, that can lead to a new fan who will potentially buy our music, and our merch!

We all know evolvor.com has great news and other cool stuff for indie artists, but now with a guest post from Will @ SoundOps – its greatness is complete! The article is about distribution, and the new opportunity for the independent musicians out there. Check out evolvor and some other posts by Greg from Gen-Y Rockstars…

The SoundOps Mastering Studio posts videos often, but to see them before everyone else, subscribe to the SoundOps YouTube channel. You’ll get an email as soon as we upload a video…studio tips, mastering secrets, and other cool stuff for indie recording artists.

SoundOps introduces Mastering Secret #36 from their Mastering Secrets series. Will talks about the relationship between production and post production and addresses the question, “which is more important, mixing or mastering?”