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March 2010
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Mastering Video

Inside MASTERING: Part I

SoundOps Mastering presents: PROMOTE MY MUSIC

Hey guys!  It’s been a little while since our last post, but we’ve got something new and exciting to tell you about…

Our newsletter subscribers (you know who you are) received a special invitation this month to an exclusive campaign we’re calling Promote My Music.  Here’s the scoop - our readers will be sending in their studio stories to SoundOps, and over the holidays we’ll be posting them here on the blog.  There are no rules an no fine print, so there’s no telling what you’ll see between now and 2010.

For you artists who are up to speed on SEO and online marketing, you’ll understand right away the benefits of backlinks from an authoritative site; for everyone else, the gist of it is that we are not only promoting these musicians with things you can see by posting their recording/mixing autobiographies and shout-outs.  There’s also secret ninja-web-marketing voodoo that will happen behind the scenes too.  We had to learn all this junk (and hire special gnomes for the stuff that can’t be learned by humans) to get the word out about our mastering studio in the beginning…so, we thought we’d share the love :)

The reason why we wanted to run a promotion like this is because we realize that for most indie artists,  marketing is the most important thing aside from making albums and t-shirts.  It’s not just “the next step” after audio mastering.

Speaking of t-shirts, we have something special planned for December for those of you who receive The MASTERING Newsletter.  Here’s a hint, there’s gonna be some free stuff for anyone who’s band has an extra t-shirt to send to SoundOps…

So we’re helping spread the word for our friends and their bands.  Stay tuned for advice, tips, drama, and other coolness related to recording, mixing, and of course mastering.

Until next time, take care, and keep making music!SoundOps Mastering: Studio Gnome #23

-The Studio Team

PS:  If you aren’t currently getting the newsletter we send out every month, you should subscribe today.  With each one, we do something different to say thanks to the guys and girls who follow along.  This month, we also offered them a major discount on any order (regardless of size) placed at SoundOps.com before December’s email update.  That’s the biggest deal on our mastering service we’ve handed out yet, and it’s only for subscribers.

PPS:  The gnomes here @ the studio said, “hey.”

PPPS:  Here’s a link to the newsletter that went out on November 11th, for those who didn’t get it… cheers!

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