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Mastering and Haircuts…again.

The last time I made the connection between Audio Mastering and a haircut, it was several months ago. I like the analogy because even though I’m in the trenches at the Studio and see all the fine details of it, Mastering is still a simple service. And no matter how you mix it, it’s still more about how a studio like SoundOps treats its clients… I was editing the newest videos I had recorded in the car (editing at home – recorded in the car), when I had an epiphany. I just didn’t look right. My hair wasn’t marketable. I mean, how could I be a relevant studio guy with a do like Donald Trump?!

If It’s Indie, It’s On Evolvor

We all know evolvor.com has great news and other cool stuff for indie artists, but now with a guest post from Will @ SoundOps – its greatness is complete! The article is about distribution, and the new opportunity for the independent musicians out there. Check out evolvor and some other posts by Greg from Gen-Y Rockstars…

Mastering Secret #29

From the Mastering Secrets video series: Will from SoundOps shares a studio tip that is often overlooked. He addresses rhythm mistakes in recording and reveals the secret to rhythm insurance. “…the most important thing (and it’s not your instrument) to bring to the band room is…”

multiMASTERING?

Will from SoundOps talks about where the idea of multiMASTERING first started…as musicians in the same band, he and John were disappointed with the lack of input during post production and started to talk about developing a way to improve the mastering studio model.

Is Your Music Ready To Sell?

Will from SoundOps talks about the change in distribution from physical to digital (CDs 2 Downloads) and shares a Google secret that has a major implication for indie recording artists in particular who want to get noticed Online…

DIY Radio Promotion Idea …

This is actually a good idea.  Listen to the audio clip from Will…
Radio commercials are cheaper than you might think, and this concept offers several key marketing benefits:
It puts your best foot forward – your music!  The main reason someone will respond to your ad is because they actually like the song.  They will listen [...]